Our Experience

30+ years of market research, strategy and innovation with clients ranging from small and local to Fortune 500 and global. Serving business, non-profit, government and education. Based in Washington, USA with worldwide reach.

Get personal with your customer

Use research to find out what your customer wants so you can build your offer and marketing to delight them.

Understand changes in the market

Look across customers, competitors, borders, and industries to identify cultural, technology, and market trends affecting you.

Create a Go-to-Market Strategy

We build comprehensive strategies for execution, identifying what to do and how to make the biggest impact.

Aaron Welling

Co-Founder & CEO

Aaron has advised senior leaders from Fortune 500 companies to entrepreneurs and everything in between. Aaron has over 20 years of business operations and strategy consulting experience around the world.

Aaron’s work has focused on helping clients develop long-term innovation strategies, build new product pipelines, establish new brands and marketing strategies, and create organizational momentum for growth. Aaron’s past experience has spanned the US, Europe, Latin America, and Asia, driving innovation and growth for all types or organizations.

Aaron received a BA in Spanish from Brigham Young University and an MBA in International Management from the Thunderbird School of Global Management. He’s a massive Seattle Sounders fan and tries to catch as many MLS games as he can during his travels.

Aaron lives in the Tri-Cities in Washington with his wife and five children.

Sonny Virakpanyou

Co-Founder & COO

Sonny has over 15 years of experience in developing corporate marketing strategies, new brand / product innovations and go-to-market executions for Fortune 500 companies, non-profits, and small businesses.

Sonny’s primary focus is three-fold:

  • Ensure Sonar Insights provides clients with world-class service through unique and time-tested market research strategies and tactics
  • Relentlessly pursue quality insights to guide strategy and innovation
  • Implement our proven processes to deliver results.

Sonny received a BA in International Business and Marketing from Washington State University. Conducting projects that span across the world while serving locally and living in the Tri-Cities has provided Sonny the ability to approach projects and gather insights from all angles.

Sonny loves to travel and explore new places, culture and food with his wife and daughter.

Industry Partners

We work with leading community and industry associations to help gain knowledge, develop expertise, and gather data about consumers.

Board Member Association

We serve on various boards to help guide and provide insights for organizational strategy, growth, and transformation to help better serve the people they serve and the community at large.

Awards & Recognition

We are grateful for the organizations that see the value in our work and how market research can help companies and nonprofits.

“Nominated by the Benton-Franklin Workforce Development Council, this company is a market research and business strategy consulting firm. They perform in-depth interviews, focus groups, ethnographic research, online and in-person surveys, subject matter expert involvement and social media scans to help companies make the decisions that will help their customers achieve their growth strategies. Sonny Virakpanyou and Aaron Welling came forward to accept the award after Sonny gave Diahann a primer on how to pronounce Virakpanyou.”